About the Author: Andy Walraven
Andy Walraven is an award-winning UI / UX strategist and designer. Andy played creative/strategic roles on the production, design and marketing teams for the following ﬁlms: ’Transformers’, ‘Cloverﬁeld’, ‘The Soloist’ and ‘The Crazies’. Andy also played a senior role on the teams that developed future concepts for Microsoft, ESPN, Comcast, and more. Andy has received several prestigious “Broadcast Design Awards” for his valuable work and insight into the User Experience, Marketing, and Design for numerous high-proﬁle companies and products worldwide.